LG

The future of appliances

Services

User ResearchInteraction DesignVisual DesignMotion DesignVoice DesignVideo Production

Punchcut partnered with LG to envision a premium next-generation experience for the new LG Signature series smart refrigerator with a translucent augmented reality display and voice interface.

Contextual Research

Home schooling

We conducted contextual research with consumers in their homes to understand behavior patterns that formed the foundation for key use cases and opportunity areas.

Contextual research

Augmented Interfaces

Loud & clear

Punchcut worked with LG to research, concept and design an innovative voice and augmented reality interface for the refrigerator’s translucent door screen.

Augmented Interfaces

Loud & clear

Punchcut worked with LG to research, concept and design an innovative voice and augmented reality interface for the refrigerator’s translucent door screen.

Award-Winning Design

For the win

The signature "knock knock" interaction to reveal the contents of the refrigerator, along with other key features and interface details were recognized as award-winning innovations at CES 2018.

We design

the future

Punchcut partners with leading product and technology companies to envision new immersive forms of interaction for tomorrow’s consumers.

OUR EXPERTISE