LG Instaview
The future of appliances
Services
User ResearchInteraction DesignVisual DesignMotion DesignVoice DesignVideo Production
Punchcut partnered with LG to envision a premium next-generation experience for the new LG Signature series smart refrigerator with a translucent augmented reality display and voice interface.
Contextual Research
Home schooling
We conducted contextual research with consumers in their homes to understand behavior patterns that formed the foundation for key use cases and opportunity areas.
Augmented Interfaces
Loud & clear
Punchcut worked with LG to research, concept and design an innovative voice and augmented reality interface for the refrigerator’s translucent door screen.
Augmented Interfaces
Loud & clear
Punchcut worked with LG to research, concept and design an innovative voice and augmented reality interface for the refrigerator’s translucent door screen.
Award-Winning Design
For the win
The signature "knock knock" interaction to reveal the contents of the refrigerator, along with other key features and interface details were recognized as award-winning innovations at CES 2018.
