Infiniti

The future of the car

Services

Interaction DesignVisual DesignMotion DesignPrototypingUser ResearchVideo Production

Punchcut worked with Infiniti to envision a next-generation automotive interface for a future line of luxury vehicles, and to develop design prototypes and video demos for user research and internal evangelization.

Design Research

Driving questions

We conducted contextual interviews with luxury vehicle owners to uncover behavioral insights and expectations for future car experiences.

Vision Videos

A vehicle for change

We helped Infiniti envision the future of the connected car and create a vision video to foster internal conversation and drive organizational change.

Vision Videos

A vehicle for change

We helped Infiniti envision the future of the connected car and create a vision video to foster internal conversation and drive organizational change.

Physical Prototyping

Keepin’ it real

Punchcut teams created detailed HMI designs and interactive prototypes that we tested with Infiniti owners in a physical half-buck foam model.

Detailed Design

Concept to console

We documented our designs and worked with Infiniti teams to create guidelines and recommendations for future product development.

Detailed Design

Concept to console

We documented our designs and worked with Infiniti teams to create guidelines and recommendations for future product development.

Future

Insight

We offer broad perspectives and deep insights to envision the path to innovation and transform businesses for a connected future.

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