Nissan

The future of driving

Services

User ResearchInteraction DesignVisual DesignMotion DesignPrototyping

Punchcut worked with Nissan to research, design, prototype, and validate a bold new experience vision for the future of driving habits and vehicle interaction models.

Research

Seeing the road ahead

We researched driving behavior in three different markets across the globe to understand how users approach a changing driving environment.

Research

Seeing the road ahead

We researched driving behavior in three different markets across the globe to understand how users approach a changing driving environment.

Visual Style

Inspired by tradition

We worked with Nissan to create a design language rooted in the company’s origins and energized by new driving technology.

Auto UX

Not yourGrandpa’s sedan

The Punchcut team developed a system incorporating autonomous driving features, biometric recognition, and enhanced lighting systems to reimagine the in-car experience.

Auto UX

Not yourGrandpa’s sedan

The Punchcut team developed a system incorporating autonomous driving features, biometric recognition, and enhanced lighting systems to reimagine the in-car experience.

Prototyping

Design to dash

We tested functional prototypes at various stages of development to gather feedback and iterate on aspects of the proposed design.

Low-fidelity in-vehicle dashboard prototyping

One team

No ego

It’s fundamental to our mission to collaborate and co-create with our clients and partners as one inclusive team. We know our best work is done together.

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