Samsung

The future of VR

Services

Market ResearchProduct StrategyInteraction Design3D DesignIndustrial DesignPrototyping

Punchcut worked with Samsung to research and design a virtual reality platform strategy, and to envision the platform through hardware and software prototypes.

Technology Research

Reality check

We conducted comprehensive user, market, technology and trend research to identify unique insights and key areas of opportunity.

Virtual Environments

Making spaces

We developed a strategy that brings together novel hardware products and rich virtual environments into a platform for next-generation immersive media and communication.

Virtual Environments

Making spaces

We developed a strategy that brings together novel hardware products and rich virtual environments into a platform for next-generation immersive media and communication.

Hardware Prototyping

Let’s get physical

With our partner, Enlisted, we created physical prototypes of key product concepts, some of which have already come to market as Samsung’s Gear 360 Camera and Gear VR Controller.

We design

the future

Punchcut partners with leading product and technology companies to envision new immersive forms of interaction for tomorrow’s consumers.

OUR EXPERTISE