Strategic Opportunity Identified

Punchcut began by conducting comprehensive research including in-home user inquiries and interviews with experts to identify key user, market, competitive, and technical factors that will impact future evolution. We synthesized the research results to develop a series of unique insights and identified key opportunities where user needs, market trends, competitive gaps, and emerging technical capabilities came together.

User Journey
Vision Scenarios
Virtual Content UX

Prototyping New Devices and Controls

Punchcut developed a strategy that brings hardware and software together into a platform for next-gen immersive media and communication. This strategy was supported through key user journeys, future ecosystem diagrams and platform architectural models. Key supporting technologies and implementation approaches were also recommended.

As a final deliverable, the vision was brought to life through a series of 3D screen visualizations and innovative product concepts for new form factors.