Brand Continuity Across Products

Skype’s strong and globally recognized brand was not fully expressed in their product UIs. Their challenge was to infuse their products with an instantly recognizable design DNA while reinforcing their established brand.

Color Guide
Content Layering
Notifications Standards

Product Evolution and Realization

Once the core design system and overall experience framework was defined, Punchcut worked with various product groups to envision new product opportunities leveraging the new design system.